Comedian Bill Cosby became the spokesperson for Jell-O pudding in 1974. His upbeat, childlike personality worked well with on-screen youngsters, and he later began the "Kids Love Pudding" TV campaign. By the late 1980s and early 1990s, Cosby became the uncontested king of product endorsements. By 1992, he was earning approximately $125,000 an hour, or $1 million a day, and he is still going strong today.
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