Monday, January 11, 2010

Seinfeld Has Left the Building

Rolling Stone had an odd dilemma in 1994: the music journal had two fabulous photos of comedian Jerry Seinfeld impersonating Elvis Presley, but only one could go on the cover. To remedy this, the editors launched the magazine’s first split cover. Half the issues featured Seinfeld as an old, puffy Elvis, and half featured him as a young, virile Elvis. The issues were sent randomly to subscribers in September 1994, and newsstands carried both versions.

3 comments:

Howard said...

So which one had better sales?

Joy said...

I wondered that, too.

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