American consumers were asked to vote for their favorite Wheaties champion of all time. Wheaties celebrated its 75th anniversary in 1999 by rereleasing the original cereal packages featuring the champions selected; the top ten vote recipients were Michael Jordan, Lou Gehrig, Babe Ruth, Mary Lou Retton, Tiger Woods, Cal Ripken, Jr., Walter Payton, John Elway, Jackie Robinson, and the 1980 U.S. Men’s Olympic Hockey Team.
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